Business Audio Book - Business Books Online.
   Selling The Invisible: A Field Guide To Modern MarketingWritten By : Harry BeckwithNarrated By : Jeffrey JonesPublisher : Hachette AudioLength : 1 hour 36 minutesCategories : BusinessOur Price : $17.98 $8.99Buy Now!SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: -Greatness May Get You Nowhere -Focus Groups Don'ts -The More You Say, the Less People Hear -Seeing the Forest Around the Falling Trees Other Business Audio Books Online you may be interested in:Business Audio Books are a great way to keep up with the latest trends and developments in management, finance, marketing and human resources. As a busy executive you are most likely hard presed for time and find it difficult to read up on all the business literature you should. With an audio book you can make use of otherwise 'dead' time and listen to your favorite business author whilst on the move. You can also quite easily learn new skills on develop your strengths even further. These titles are all ready for immediate download online, and before you grab one, you may listen to a sound sample, just click on the title of the business books that interest you:
Business Audio Book - Business Books Online
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